AFP San Diego
Workshop, Chapter Meeting
and Luncheon Program
Friday, June 5, 2009
Handlery Hotel
950 Hotel Circle North - San Diego

Donor Relations & Major Gifts

Chapter Meeting and Luncheon Program

Strengthening Donor Engagement
Panel Presentation

• When it comes to fund-raising, there are truths and myths. The truths illuminate the path to success. The myths speak with the dark voice of "conventional wisdom" of what can't be done and won't work. No matter what an organization's good works, it must prove to those who support it the value of those works to the community and the efficiency with which the organization delivers them.

• The lunch program will feature a panel of top chief executives and development officers at major San Diego nonprofit organizations in a moderated discussion about best practices for engaging constituents during these challenging economic times. Learn from their wisdom as they engage in a question and answer session about what’s working and what’s not.

About The Moderator:

Shelly Stuart, CFRE, CSPG is Vice President of Development and Education at the San Diego Humane Society and SPCA.  Since 1998 Shelly has been responsible for the organization’s development, public relations and marketing, and education and community outreach divisions.  She also served as Capital Campaign Director from 1999 to 2003 and helped to successfully complete the Humane Society’s $10 million capital campaign to build its new campus in Mission Valley.

Shelly has more than 28 years of professional fundraising experience – twenty-four years working in animal welfare.  Previously, she was Director of Development at Helen Woodward Animal Center in Rancho Santa Fe, CA, and Director of Development at the Animal Humane Society in Minneapolis, MN.

Shelly been a member of AFP for 28 years.  She has served on the boards of the San Diego Chapter of AFP and Planning Giving Round Table of San Diego.  She is currently a member of the AFP Senior Initiatives team in San Diego.

During her ten years at the San Diego Humane Society, the organization has raised more than $75 million to support its programs services for animals and people in our community. 

Workshop

How to Create and SUCCEED with a Major Gifts Program
Presenter: Jeanne E. Schmelzer, CFRE – AFP San Diego Chapter President
Executive Vice President & Regional Director, NETZEL GRIGSBY ASSOCIATES, INC.

• Are you considering launching or expanding a major gifts program, but aren’t sure where to begin? Do you know whether your organization has the resources and support necessary for a successful major gifts program or campaign? What are the factors to consider before launching a major gifts program? Who are the major players? What can you do to ensure a successful program? And for those of us who already have a core group of major donors, how do you grow and jumpstart your program?

• In this workshop, AFP San Diego’s Chapter President will help you kick-start your effort with tools to assess what’s needed to build a major gifts program, to manage ongoing relationships, and to find new major donors.