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Why do some ideas stick with people and others go in one ear and out the other? As someone working for a nonprofit, you have some of the most important ideas around, but you may not be getting your ideas across as effectively as you could.

Chip Heath examines why certain ideas - ranging from urban legends to public health messages – survive and prosper in the social marketplace of ideas. Why is it that urban legends stick in the back of our minds? And why can’t anyone remember the last memo that they read? Chip will answer these questions and help you create messages that will break through the larger marketplace of ideas and stick to what's important.

Learn to recognize some barriers that keep many nonprofits from getting their messages across, and discover some simple tools you can use to overcome the barriers and come up with messages that inspire and energize others.

This presentation is based on the New York Times bestselling book, Made to Stick: Why Some Ideas Survive and Others Die, which has been translated into 24 languages including Thai, Arabic, and Lithuanian.

Chip Heath, a Professor in the Graduate School of Business at Stanford University is the co-author (along with his brother, Dan) of Made to Stick: Why Some Ideas Survive and Others Die, published by Random House in 2007. Made to Stick has been a Business Week and New York Times bestseller, and was ranked among Amazon's Top 10 Business Books of 2007 by both editors and customers. Chip and his brother Dan write a column for Fast Company Magazine. He has taught workshops on strategy and mission to over 190 nonprofits.

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.

Post Audio Conference Discussion:

A short facilitated discussion led by a representative from Union Bank will follow the program at 11:30 a.m.

Audio Conference Details:

Date:
- Thursday, November 6, 2008
Time:
- 10:00 a.m. - Noon
- Please plan to arrive about 10 minutes early as the audio conference begins promptly.
Location:
- UC San Diego
  Office of Planned Giving
  4570 Executive Drive, Suite 410
  San Diego, CA 92121
  
  Map via mapquest.com
  
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Fees:
- Members:
  - No Cost
  - Please Register To RSVP
- Non-members:
  - $30
  - Please Login To Register

Event Registration Cancellation And Refund Policy:

Cancellations must be received in writing prior to Early Bird Deadline.
Refunds will be processed within 30 days after the meeting.
Refunds will not be granted after Early Bird Deadline.
Refunds will not be given for no-shows.
Those who RSVP, state they will pay onsite and then no show, will be billed at the rate when the individual first contacted the AFPSD office.

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