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This fast-paced session presents four keys to enhancing fundraising success. When these keys are addressed fundraising efforts are focused, appropriate prospects are targeted, compelling messages are communicated and donors are assured of their gifts' impact. Find out how to prepare your organization for raising money, acquaint yourself with the specific tools needed and increase your fundraising success!

Carole Rylander, CFRE, is principal of Rylander Associates, a professional consulting firm serving not-for-profit organizations since 1998 in funds development, planning and governance. In all, she has worked in the nonprofit sector for more than 23 years.

The Dallas Chapter of the Association of Fundraising Professionals named Carole the 2006 Outstanding Fundraising Executive. She is a past president of the Chapter and has held accreditation as a Certified Fund Raising Executive (CFRE) since 1990.

Currently Carole serves as Chair of the Association of Philanthropic Counsel, Inc., a national association of consulting firms, and as a volunteer faculty member at the Center for Nonprofit Management in Dallas. Carole is a member of the International Association of Facilitators and is a Qualified Trainer with the Institute of Cultural Affairs.

Learning Objectives:

Participants will:

Understand fundraising essentials and critical concepts
Understand key components in "getting ready" to raise funds: strategic planning, marketing, the case statement & performance measurement
Learn how to create a constituency map
Explore how to eliminate jargon from messages and materials
Understand the five steps to marketing
Learn how to structure a case statement
Learn how to create and capture appropriate outcome measures

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.

Target Audience:

Entry to Mid Level Fundraisers

Post Audio Conference Discussion:

Program will be followed by a short discussion.

Audio Conference Details:

Date:
- Wednesday, August 13, 2008
Time:
- 10:00 a.m. - Noon
- Please plan to arrive about 10 minutes early as the audio conference begins promptly.
- A short facilitated discussion will follow the program at 11:30.
Location:
- Quail Botanical Gardens
  230 Quail Gardens Drive
  Encinitas, CA 92024
  Map via mapquest.com
  Phone: 760-436-3036, ext. 206 for general information.
- Directions to the Quail Botanical Gardens:
  Participants coming from I-5: Exit at Encinitas Blvd. and go east approximately one mile. Keep in left lane. After passing a shopping center with a CVS, Kinkos etc. on your right, make a left turn at traffic light into Quail Gardens Drive, which is just a single lane street. After 1/4 mile, turn left into Quail Botanical Gardens. Ask at admissions booth for the Ecke Building. Park in main parking lot in the southwest corner and walk paved driveway toward main offices, a single story building with a green roof located in southwest corner of parking lot. Meeting room has double doors to the outside.
Fees:
- Members:
  - No Cost
  - Please Register To RSVP
- Non-members:
  - $30
  - Please Login To Register

Event Registration Cancellation And Refund Policy:

Cancellations must be received in writing prior to Early Bird Deadline.
Refunds will be processed within 30 days after the meeting.
Refunds will not be granted after Early Bird Deadline.
Refunds will not be given for no-shows.

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