www.AFPSD.org

Diversity as we know it has changed. We now have diversity of lifestyle, of tastes and - of course -- ethnicity... so much so that many metropolitan areas are now "minority majority cities" in which people of color represent the mainstream. Fundraising approaches must adapt to these changing conditions and this session will feature marketing techniques that have proven to be effective within an environment where the most important color to pursue is green.

David W. Brown founded BrownPartners as a full service firm reaching multicultural markets using a range of marketing disciplines to motivate and influence consumers of color.

David is one of the few communications executives who have served as Chairman of the Board of both the Philadelphia Advertising Club and the Philadelphia Chapter of the Public Relations Society of America (PRSA).

A graduate of Duquesne University where he majored in Journalism, David is also a graduate of Eastern Baptist Theological Seminary where he received a Masters degree in Theology focusing on Public Policy. He has taught or served as a guest lecturer at several institutions including the University of the Arts, Temple University, Lincoln University, Duquesne University and Arcadia University. Brown was recently honored by his alma mater Duquesne University as the 2005 recipient of an award for Excellence in Communications Ethics - the first person of color to receive this prestigious award. Brown was also named Speaker of the Year in 2006 by the Pennsylvania Communication Society - the first African American to receive this honor in more than 20 years. He was also recently named the 2007 Inductee to the Public Relations Hall of Fame by the Philadelphia Public Relations Association - the first African American to be inducted in more than 25 years.

Learning Objectives:

Participants will:

Gain a better understanding of the multicultural market and its fundraising potential.
Gain knowledge of practical, effective marketing techniques to reach this audience.

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.

Target Audience:

This audio conference is intended for any professional seeking to engage the multicultural market and the insights will be tailored to every level - from entry to advanced.

Post Audio Conference Discussion:

Program will be followed by a short discussion.

Audio Conference Details:

Date:
- Tuesday, March 11, 2008
Time:
- 10:00 a.m. - Noon
- Please plan to arrive about 10 minutes early as the audio conference begins promptly.
- A short facilitated discussion will follow the program at 11:30.
Location:
- Leadership Room 150
  National University Academic Center
  9388 Lightwave Ave
  San Diego CA 92123
  Free parking in front of the Academic Center
  Map via Mapquest
Fees:
- Members:
  - No Cost
  - Please Register To RSVP
- Non-members:
  - $30
  - Please Login To Register

Event Registration Cancellation And Refund Policy:

Cancellations must be received in writing prior to Early Bird Deadline.
Refunds will be processed within 30 days after the meeting.
Refunds will not be granted after Early Bird Deadline.
Refunds will not be given for no-shows.

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