LUNCHEON PROGRAM
Since we first began talking to each other, telling stories has been an effective way to capture attention, engage an audience, and motivate them to act. Modern technology has given us shiny new tools to help us communicate – think Twitter and Facebook to name just two – but in our fervor to remain cutting edge (and appear professional) we often ignore our natural inclination to tell a good story. In “Storytelling: The First Big Thing,” Andy Goodman will explain why he believes storytelling remains the single most powerful communication tool you possess, and he will offer specific ways your organization can use stories to advance your mission.

LUNCHEON SPEAKER
Andy Goodman is a nationally recognized author, speaker and consultant in the field of public interest communications. Along with the book, Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field. He has been invited to speak at Harvard's Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, as well as at major foundation and nonprofit conferences. In 2007, he was selected by Al Gore to train 1,000 people who are currently conducting presentations on global warming throughout the US and around the world. And in 2008 he co-founded The Goodman Center to offer online versions of his workshops. To learn more about his work, please visit www.agoodmanonline.com and www.thegoodmancenter.com.

WORKSHOP PROGRAM
No question about it - your organization exists because of your mission. That's why people join it, staff it, volunteer for it and give to it. Yet as much as we are relentlessly passionate about it, the truth is that the mission is not what makes an organization succeed. It's only when that mission is strategically integrated with each of the four other M’s- Management, Money, Marketing and Measurement, that true and consistent impact is made.

This interactive workshop will explore each of the four M's, and give practical tips on how to integrate some simple techniques into your organization to boost it, improve it, and help you sleep better at night. In the end it will make all the difference for that crucial other M: your mission.

 Learn proven techniques to manage staff and board relationships for greater success

Find out why money is not a necessary evil but a celebrated blessing, and hear strategies to get more of it

Discover the three common marketing pitfalls and how you can avoid them in order to inspire people to support your organization

Hear what measurement is and is not, and how to avoid wasted time on metrics that don't matter

WORKSHOP SPEAKER
Deirdre Maloney is principal of Momentum San Diego, which helps nonprofit organizations and small businesses focus on what’s important and move their organizations forward.

Deirdre comes by her expertise honestly, having served as the executive of a multi-million dollar nonprofit organization, a board member, a fundraising specialist, marketing director, technical writer and broadcast news producer. With proven results created for organizations in both San Diego and Denver, Deirdre partners with those dedicated to the success of their organizations by providing a critical external perspective, creating or enhancing strategic goals, and developing the practical tasks, timelines and communications required for maximum impact.