Association of Fundraising Professionals
San Diego Chapter

AFP San Diego
Audio Conference
Wednesday, October 29, 2008
Sponsored by
The Samuel I. & John Henry Fox Foundation
at Union Bank of California

Boom Generation Women Create New Horizons for Fundraisers
Margaret May Damen, CFP, CLU, CHFC, CDFA

Boom generation women have the emotional literacy, financial confidence and control the economic means to make major lifetime and legacy gifts that mirror their core values and beliefs, and fulfill their number one issue - a desire to make a difference. Organizations that understand how to create a sustainable environment for gender and generational synergy will attract and maintain the trust, loyalty and commitment of the nation's largest cohort of women impatient for and receptive to advice and counsel as to how to direct their philanthropic dollars. This session will identify the key psychosocial peer-personality traits of this generation, discuss how to implement effective communication, marketing and gender receptive programs and provide you with the tools to align your organization's mission more closely with donor's values and interests.

As founder and president of the Institute for Women and Wealth, in Palm City, Florida, Margaret May Damen is passionate in her quest to empower women to embrace their unique philanthropic legacy of values and virtue. Her 35-year career in education, financial planning, fund-raising and philanthropic consulting began at Boston University and included 18 years as a Senior Advisor with American Express Financial Advisors.

Learning Objectives:

Participants will:

1. Deepen their understanding of the "culture" of boom-generation women and their extraordinary potential to impact and influence philanthropic methodology
2. Gain powerful techniques for marketing, communicating and connecting with affluent women.
3. Become confident in their ability as a trusted advisor to identify, solicit and retain boom-generation women's wealth, power and influence.
4. Learn strategic ways to align donor's interest and values with organization's mission.
   

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.

Target Audience:

• Mid Level, Senior and Advanced Levels

Post Audio Conference Discussion:

• Program will be followed by a short discussion.

Audio Conference Details:

• Date:    
  • Wednesday, October 29, 2008
    
• Time:   
  • 10:00 a.m. - Noon
  • Please plan to arrive about 10 minutes early as the audio conference begins promptly.
  • A short facilitated discussion will follow the program at 11:30.
     
• Location:
  • American Cancer Society
    2655 Camino del Rio North, Suite 100
    San Diego, CA 92108
    
    Map via mapquest.com
    
    Map via maps.yahoo.com
    
    
• Fees:
  • Members: 
    • No Cost
    • Please Register To RSVP
  • Non-members:
    • $30
    • Please Login To Register

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