Association of Fundraising Professionals
San Diego Chapter

AFP San Diego
Audio Conference
Wednesday, August 13, 2008
Sponsored by
The Samuel I. & John Henry Fox Foundation
at Union Bank of California

Four Tried and True Keys to Fundraising Success
Carole V. Rylander, CFRE

This fast-paced session presents four keys to enhancing fundraising success. When these keys are addressed fundraising efforts are focused, appropriate prospects are targeted, compelling messages are communicated and donors are assured of their gifts' impact. Find out how to prepare your organization for raising money, acquaint yourself with the specific tools needed and increase your fundraising success!

Carole Rylander, CFRE, is principal of Rylander Associates, a professional consulting firm serving not-for-profit organizations since 1998 in funds development, planning and governance. In all, she has worked in the nonprofit sector for more than 23 years. The Dallas Chapter of the Association of Fundraising Professionals named Carole the 2006 Outstanding Fundraising Executive. She is a past president of the Chapter and has held accreditation as a Certified Fund Raising Executive (CFRE) since 1990.

Currently Carole serves as Chair of the Association of Philanthropic Counsel, Inc., a national association of consulting firms, and as a volunteer faculty member at the Center for Nonprofit Management in Dallas. Carole is a member of the International Association of Facilitators and is a Qualified Trainer with the Institute of Cultural Affairs.

Learning Objectives:

Participants will:

1. Understand fundraising essentials and critical concepts
2. Understand key components in "getting ready" to raise funds: strategic planning, marketing, the case statement & performance measurement
3. Learn how to create a constituency map
4. Explore how to eliminate jargon from messages and materials
5. Understand the five steps to marketing
6. Learn how to structure a case statement
7. Learn how to create and capture appropriate outcome measures

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.

Target Audience:

• Entry  to Mid Level Fundraisers

Post Audio Conference Discussion:

• Program will be followed by a short discussion.

Audio Conference Details:

• Date:    
  • Wednesday, August 13, 2008
• Time:   
  • 10:00 a.m. - Noon
  • Please plan to arrive about 10 minutes early as the audio conference begins promptly.
  • A short facilitated discussion will follow the program at 11:30.
     
• Location:
  • American Cancer Society
    2655 Camino del Rio North, Suite 100
    San Diego, CA 92108
    
    Map via mapquest.com
    
    Map via maps.yahoo.com
    
    
• Fees:
  • Members: 
    • No Cost
    • Please Register To RSVP
  • Non-members:
    • $30
    • Please Login To Register

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