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Association of Fundraising Professionals
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AFP San Diego Advanced Annual Giving
Techniques: Annual giving is both art and science. This session will discuss techniques to create annual leadership donors including utilizing prospect screening tools and applying them to a broader base constituency. Participants will learn how to maximize renewals to limit the "loss" of donors each year as well as advanced techniques to most cost-effectively acquire new donors. Finally, we will discuss the Case for Support and elements needed for the best response. Kathleen E. Pavelka, CFRE is President of Telecomp, Inc., a company she founded in 1986 to raise funds for non-profit institutions utilizing telephone outreach programs and direct mail. Ms. Pavelka is an active volunteer, currently serving on the Association of Fundraising Professionals (AFP) International Finance and Human Resources Committee and most recently served on the Board of Directors. She also served as President of the New York, Genesee Valley Chapter and several leadership roles on the Chapter level. Ms. Pavelka has presented at international, national and regional conferences for CASE, AHP and AFP. She has been recognized as a CASE "Stellar" speaker. Learning Objectives: Participants will understand:
Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements. Target Audience:
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| AFPSD ▪ 5482 Parrolette Court ▪ Oceanside CA 92057 ▪ Voice: 888-323-7237 ▪ FAX: 888-423-7237 ▪ office@afpsd.org | |||