Association of Fundraising Professionals
San Diego Chapter

AFP San Diego
Audio Conference
Thursday, April 10, 2008
Sponsored by
The Samuel I. & John Henry Fox Foundation
at Union Bank of California

Demystifying Online Marketing for Nonprofits
Todd Baker

This presentation is unique because it gives you an understanding of the philanthropic online experience from the charity and constituent perspective simultaneously... good marketers know what works but great ones understand why things work.

It is my belief, the Internet will become centric to all of your marketing for one simple reason - you can never stop someone from going to your organization's Website.

If you produce a lousy radio advertisement the good news is that most people you want to reach didn't hear it or if they did, won't recall it weeks later. However, you get one shot with your Website and it only takes seconds to make an impression... good or bad.

With this straight to the point advice you can implement these steps tomorrow so that people who are searching for meaning and purpose in life may find your wonderful organization and become fulfilled... thus our world will be better for it.

Todd Baker is a published author and frequent speaker for nonprofit conferences throughout the world. He has more than two decades of experience with helping some of the top charities in North America, assisting them in the development of Mission-Driven Marketing™ strategies. He is the author of Champions of Philanthropy and the e-book, "Nonprofit Websites," the first of its kind, which has been downloaded by tens of thousands of charities in more than 50 countries. He writes the Fundraiser Confidential series for Fundraising Success Magazine. Baker is a former member of the Association of Fundraising Professionals Board of Directors for Washington State. Todd spent over 13 years with World Vision, one of the largest privately funded international relief and development organizations in the world.

Learning Objectives:

Participants will understand:

• How charities can leverage Social Networks to attract new people.
• When nonprofits should integrate their offline marketing online.
• How charities can really make online fundraising work.
• How nonprofits balance seemingly competing online objectives.
• How much charities should be investing online.
• The right metrics nonprofits should evaluate to ensure success.
  

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.

Target Audience:

• Mid-Level to Advanced Fundraisers

Post Audio Conference Discussion:

• Program will be followed by a short discussion.

Audio Conference Details:

• Date:    
  • Thursday, April 10, 2008
• Time:   
  • 10:00 a.m. - Noon
  • Please plan to arrive about 10 minutes early as the audio conference begins promptly.
  • A short facilitated discussion will follow the program at 11:30.
     
• Location:
  • American Cancer Society
    2655 Camino del Rio North, Suite 100
    San Diego, CA 92108
    
    Map via mapquest.com
    
    Map via maps.yahoo.com
    
    
• Fees:
  • Members: 
    • No Cost
    • Please Register To RSVP
  • Non-members:
    • $30
    • Please Login To Register

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