Association of Fundraising Professionals
San Diego Chapter

AFP San Diego
Audio Conference
Wednesday, January 16, 2008
Sponsored by
The Samuel I. & John Henry Fox Foundation
at Union Bank of California

The Fundraising Feasibility Study: It's Not About the Money
Martin L. Novom, CFRE

As professionals we know that preparing for a successful capital campaign usually includes the use of a fundraising feasibility study (aka planning study). But we are likely to have many questions: What is a feasibility study? How is it different than a fund development audit? Why is a study so important? Then there are those questions connected with consultants that seem to lay behind a veil of mystery: How are the interviewees for the study selected? How does the data collected allow a consultant to predict how much money we can raise? How does a consultant decide what interview information is to be disclosed and which is to remain confidential? Come join us and bring your questions.

Martin L. Novom, CFRE, is the editor and lead author of the new book, "The Fundraising Feasibility Study: It's Not About the Money," newly added to the AFP Fund Development Series. He is a long time consultant and educator and known for his lively presentation style. Martin is core and adjunct faculty in several programs and speaks at conferences around the U.S. and Canada.

Learning Objectives:

Participants will:

• Obtain clarity on the distinctions between a study and a fund development audit.
• Learn what needs to be in place in order to have an effective feasibility study.
• Know when a study is essential and when it is not.
• Understand how to select a consultant and maintain a good relationship.

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.

Target Audience:

• Entry  to Mid Level.

Post Audio Conference Discussion:

• Program will be followed by a short discussion.

Audio Conference Details:

• Date:    
  • Wednesday, January 16, 2008
• Time:   
  • 10:00 a.m. - Noon
  • Please plan to arrive about 10 minutes early as the audio conference begins promptly.
  • A short facilitated discussion will follow the program at 11:30.
     
• Location:
  • American Cancer Society
    2655 Camino del Rio North, Suite 100
    San Diego, CA 92108
    
    Map via mapquest.com
    
    Map via maps.yahoo.com
    
    
• Fees:
  • Members: 
    • No Cost
    • Please Register To RSVP
  • Non-members:
    • $30
    • Please Login To Register

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