Association of Fundraising Professionals
San Diego Chapter

AFP San Diego
Audio Conference
Wednesday October 23, 2007
Sponsored by
The Samuel I. & John Henry Fox Foundation
at Union Bank of California

Branding
The Right Message, at the Right Time,
to the Right People, in the Right Way

This interactive audio conference will help participants understand why building a brand is vital to an organization’s success. Branding used to be a tool for business and industry. Not anymore. Branding has become just as important for non-profits. Points covered during the session will include: a discussion on clarity of mission, defining a brand and the essence of your brand, and the emotional branding concept using a benefits approach.

Dee Vandeventer’s passion is fundraising. As president of ME&V, an integrated marketing communication and fundraising company, she has worked with hundreds of nonprofits throughout the country. Her public relations and fundraising career spans more than two decades and includes international speaking engagements, authoring of articles and books and university teaching.

Learning Objectives:

Participants will:

• Gain a base knowledge about the importance of branding
• Learn to appreciate how to connect a nonprofit’s mission and services with donors
• Leave with the ability to develop a branding strategy for their organization.

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements.

Target Audience:

• Applicable to any level professional who desires an understanding of the branding concept and how best to implement it

Post Audio Conference Discussion:

• Program will be followed by a  discussion facilitated by Pamela Whitcomb, Sr. Director of Development, Scripps Health Foundation.

Audio Conference Details:

• Date:    
  • Tuesday, October 23, 2007
• Time:   
  • 10:00 a.m. - Noon
  • Please plan to arrive about 10 minutes early as the audio conference begins promptly.
  • A short facilitated discussion will follow the program at 11:30.
     
• Location:
  • Scripps Memorial Hospital
    Schaetzel Center Founder's Room
    9888 Genesee Ave, La Jolla
  • Map to location via MapQuest.com
  • Map to location via Maps.Yahoo.com
    
    
• Fees:
  • Members:  No Cost, Please Register To RSVP
  • Non-members: $30, Please Login To Register

CFRE Workshop
Friday October 17

Audio Conference
Wednesday
October 29

National Philanthropy
Day
Wednesday
November 12

Chapter Meeting &
Luncheon Program
Friday, December 5

2008
Chapter Meeting
Workshop
Calendar

2008
Audio Conference
Calendar

Event Archive For
Membership Reception
Thursday
September 18

Event Archive For
Chapter Meeting
Friday September 5

Event Archive For
Chapter Meeting
Friday August 8

Event Archive For
Chapter Meeting
Friday June 6

Event Archive For
Chapter Meeting
Friday May 2

Event Archive For
Chapter Meeting
Friday April 4

Event Archive For
Chapter Meeting
Friday March 7

Event Archive For
Chapter Meeting
Friday February 1