Association of Fundraising Professionals
San Diego Chapter

AFP San Diego
Audio Conference
Thursday, March 8, 2007
Sponsored by
The Samuel I. & John Henry Fox Foundation
at Union Bank of California

New Demographics Call For New Approaches In Fundraising

Program Summary:

New demographics will affect your bottom line. The population of the United States crossed the 300 million mark this past October. It is not surprising that the majority of this population by the time they reach the age when they normally would consider philanthropy will continue to be women. The population is becoming more multicultural. And, in all regions of the United States there is an expected decline in the proportion of the population that is under 20 years of age.

How will these three demographic alone influence your fundraising plans for future?

Conference Details:

• Date:    
  • Thursday, March 8, 2007
     
• Time:   
  • 10:00 a.m.-11:30 a.m.
  • Please plan to arrive about 10 minutes early as the audio conference begins promptly.
  • A short facilitated discussion will follow the program at 11:30.
     
• Location:
  • Jacobs Center for Neighborhood Innovation
    5160 Federal Blvd.
    San Diego, CA
  • Map to Location - maps.yahoo.com

Target Audience:

• Volunteers and staff members, entry, mid, and senior level, who see the need to expand their donor bases beyond their current levels

Learning Objectives:

• Participants will be able to:
   
  • Provide general information about the philanthropic interests of future donors based on gender, ethnicity, and age. 
     
  • Suggest strategic and tactical fund-raising approaches that will appeal to future donors’ philanthropic interests.
     
  • Evaluate successes and/or failures with taking these approaches.

About the Presenters:

Samuel N. Gough, Jr., CFRE, is a Co-Founding Partner and Principal of The AFRAM Group, a full-service, fund-raising, consulting firm headquartered in Washington, D. C. Having spent over twenty-two years in institutional advancement directing staff and managing resources at his alma mater, Howard University, he has been a full-time consultant for a wide range of nonprofit organizations over sixteen years in the areas of development/advancement and communications. He is a frequent speaker and has co-authored two books.

Alandra L. Washington is a program director in philanthropy and volunteerism at the W.K. Kellogg Foundation. Prior to joining the Kellogg Foundation in May 2002, Alandra was chief executive officer of The Greater East St. Louis Community Fund, executive director and community organizer for the New Spirit Organizing Office (East St. Louis, IL and facilitator/job counselor with Career Works Inc., (St. Louis, MO). In addition, she has served as a director of the Metropolitan Association of Philanthropy, co-chair of the St. Louis Nonprofit Services Consortium, and as a member of the East St. Louis Enterprise Zone Community Development Committee. She also has been involved with the East St. Louis Alumnae Chapter Delta Sigma Theta Sorority.

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements

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