Association of Fundraising Professionals
San Diego Chapter

Audio Conference
Tuesday, February 6, 2007
Sponsored by
The Samuel I. & John Henry Fox Foundation
at Union Bank of California

Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profit

Program Summary:

Cause marketing sees corporations partner with non-profit causes to combine the power of a company's brand, marketing and people with a non-profit's brand and assets to create shareholder and social value while integrating and communicating values. This session will look at this new and growing field using many practical examples, discuss the current drivers and the advantages and provides a framework to show how non-profits can participate in this new and growing form of non-profit-corporate engagement, and the new marketing and corporate citizenship tool of the 21st century.

Conference Details:

• Date:    
  • Tuesday, February 6, 2007
     
• Time:   
  • 10:00 a.m.-11:30 a.m.
  • Please plan to arrive about 10 minutes early as the audio conference begins promptly.
  • A short facilitated discussion will follow the program at 11:30.
     
• Location:
  • Meals on Wheels
    2254 San Diego Avenue, Suite 200
    San Diego, CA
  • Map to Location - maps.yahoo.com

Target Audience:

• Entry to mid level (0-5 years of experience)
   
• Fund development and marketing professionals working in the non-profit sector

Learning Objectives:

• Participants will be able to:
   
  • Define cause marketing and its growing importance in non-profit-corporate relationships
     
  • Describe the drivers, benefits and types of cause marketing initiatives
     
  • Use a framework for moving forward with building a cause marketing program.

About the Presenter:

Jocelyne Daw has worked in the non-profit sector for over 25 years and was a pioneer in cause marketing having established one of the first pro-active non-profit programs. The program was launched in 1989 and during this time she worked with over 20 corporations developing mutually beneficial cause relationships including Hallmark, Kodak, Subaru, General Mills Hi-Tec and American Express. Daw is the author of the book "Cause Marketing for Non-Profits: Partner for Purpose, Passion and Profits" part of the AFP/ Wiley Fund Development Series.

Participation in a live session or use of an audio recording of the program qualifies for 1.5 points toward CFRE education requirements

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