Association of Fundraising Professionals
San Diego Chapter

Audio Conference
Thursday, September 14, 2006

Refining Defining Major Gifts - The Impact on All Campaigns

Major Gifts. What are they, really? Confused? If so, you’re not alone. This is possibly the most overused and misunderstood concept in fundraising today. This session will define major gifts both in terms of the annual fund, endowments and the capital campaign (there are major differences.) Kent Dove will explain why this confusion leads to an overabundance of capital campaigns that aren’t really ‘capital’ in their nature or ‘major’ in their gift design. Subsequently, too often many capital campaigns are destined to struggle or doomed to failure.

Learning Objectives:

• Participants will be able to:
   
  • Understand the different types of major gifts
     
  • Identify the characteristics of each
     
  • Recognize the professional qualities that successful major gift officers possess
     
  • Identify what is necessary for a campaign to succeed

Target Audience:

• Anyone associated with the nonprofit fundraising process
  Best suited for those with three years or more experience. 

Time:

• 10:00 am - 11:30 am
  Please plan to arrive about 10 minutes early as the audio conference begins promptly.

Location:

• UCSD Development Office
  4570 Executive Drive, Suite 410
  San Diego, California 92121

Directions:

• From I-5 South:
  Exit GENESEE AVENUE. Turn LEFT at signal light (will be traveling east). Turn LEFT at EXECUTIVE DRIVE (fourth light). Just past Executive Way (signal light) you will see a group of white buildings on the left. Turn left onto the first driveway after the signal light. (If you reached Towne Center Drive – you’ve gone too far.)
   

• From I-805 North or South:
  Take Interstate 805, Exit La Jolla Village Drive – Westbound. Turn right onto Towne Center Drive. Turn left onto Executive Drive. Turn right into the parking lot at 4570 Executive Drive (First driveway on the right)
   

• From I-5 North:
  Exit LA JOLLA VILLAGE DRIVE. Turn RIGHT at signal light (will be traveling east). Turn LEFT at GENESEE AVENUE (third light – west side of UTC). Turn RIGHT at EXECUTIVE DRIVE (second signal light). Just past Executive Way (signal light) you will see a group of white buildings on the left. Turn left onto the first driveway after the signal light. (If you reached Towne Center Drive – you’ve gone too far.)

Parking:

• Building has a "Sunrise Bank" sign on it. Please drive to the West side of the building and park in one of the spaces located to your LEFT marked, “UCSD Reserved” or you may park in any unmarked space. The building entrance is on the West side of the building. Once inside the building, take the elevator to the 4th Floor. Office is located on the left side of the elevator.

About the Presenter:

• Kent Dove, CFRE, is the senior vice president, development at the Indiana University Foundation. He also is the author of the acclaimed Dove on Fundraising series, described in a recent book review as “an extraordinary series that has set the bar for all other writers in the field.”

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September 18

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September 18

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