Association of Fundraising Professionals
San Diego Chapter

Audio Conference
Wednesday, August 9, 2006

Corporate Friends, Corporate Partners, Corporate Funders:
Getting Corporate Support Right!

This program will focus on issues related to corporate giving, innovative strategies to build corporate relationships and the steps necessary to strengthen these relationships, closing corporate gifts and keeping partnerships with companies over the long term. The session will include specific strategic tips and will examine how corporate leaders view their corporate giving as well as strategies for reaching top corporate decision-makers. Also discussed will be the steps any organization should take when seeking corporate support, including the necessary internal policies and procedures that form the foundation for success.

Learning Objectives:

• Participants will be able to:
   
  • Learn how companies and corporate executives think about corporate giving
     
  • Lean how to work up the corporate ladder to top decision makers
     
  • Implement ways to effectively involve top corporate leadership with your organization
     
  • Develop the necessary policies and procedures needed for a strong corporate giving program

Time:

• 10:00 am - 11:30 am Please plan to arrive about 10 minutes early as the audio conference begins promptly.

Location:

• Goodwill Industries of San Diego County
  3663 Rosecrans St.
  Parking is on Sports Arena
  outside the Big Lots parking lot,
  facing Goodwill’s corporate office & training center

Directions:

• From I-5 South:
  Exit CA-209 S/Rosecrans St. & bear right to stay on Rosecrans St. Continue on Rosecrans to Midway, and make a U-turn heading back the way you came. Go right at first street (Sports Arena) and park on street outside Big Lots parking lot.
   

• From I-8 West:
  Take the I-5 S exit to Rosecrans St. Bear left onto the CA-209 S ramp to Rosecrans St. Continue on Rosecrans to Midway, and make a U-turn heading back the way you came. Go right at first street (Sports Arena) and park on street outside Big Lots parking lot.
   

• From I-5 North:
  Exit onto Pacific Hwy. Take the Barnett Ave exit from the left lane. Bear right at end of off-ramp onto Midway Dr. Turn right at Rosecrans St and right again onto Sports Arena. Park on street outside Big Lots parking lot.

Target Audience:

• Mid-Senior Level

About the Presenter:

• Gene Scanlan is president of eScanlan Company, a nonprofit management consulting firm. He has worked with local, regional, national and international clients. Prior to starting his own firm in 2001 he spent 18 years as vice president and senior vice president of a major national consulting firm. Gene has served as a foundation program officer and fiscal manager at The Chicago Community Trust, the foundation officer for The Brookings Institution, and the director of development for Defenders of Wildlife. His academic appointments include: adjunct associate professor at the University of Maryland University College; associate professorial lecturer in international affairs, Elliott School of International Affairs, George Washington University; member of the advisory council for the George Mason University Nonprofit Management Program; and certified on-line instructor. He chairs AFP’s Research Council, serves on the steering committee for the professional advancement division and is a board member of AFP’s D.C. Chapter. He is the author of Corporate and Foundation Fund Raising.

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Chapter Meeting
Friday
September 5

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Thursday
September 18

Membership
Reception
Thursday
September 18

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CFRE Workshop
Friday October 17

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