Association of Fundraising Professionals
San Diego Chapter

Audio Conference
Tuesday, July 11, 2006

Strategic Planning to Lower Fundraising Costs and Boost Revenues.

Too often, strategic plans drawn up with great effort and considerable expense sit on shelves or lie in file drawers, ignored and forgotten. But carefully selected strategic planning tools can be used to great effect to improve the performance of your fundraising program. Drawing on a quarter-century of experience and work with hundreds of nonprofit organizations, Mal Warwick will demonstrate how this can be accomplished. Participants will receive reproducible copies of exercises that can be put to work immediately in any organization.

Audio Conference Details:

Time:

• 10:00 am - 11:30 am Please plan to arrive about 10 minutes early as the audio conference begins promptly.

Location:

• National Conflict Resolution Center, Suite 1221, 12th Floor, Torbatti Building, 625 Broadway. The Torbatti Building is on the southwest corner of 7th and Broadway. Parking is $10. (If there is room, there is $5 parking in the block before the Torbatti Bldg: southwest corner of E and 7th.)

Directions:

• From I-5 South: Exit Front Street/Civic Center, (follow 2nd Avenue sign-which puts you on Cedar Street). Right on 6th Avenue; Left on E Street; Left on 7th Avenue. Enter parking lot on 7th Avenue, before Broadway.
   

• From 163 South (Downtown): Follow 163 to the end (10th Avenue). Right on F Street; Right on 7th Avenue. Enter parking lot on 7th, before Broadway.
   

• From I-5 North: Exit J street. Left on Market Street; Right on 7th Ave. Enter parking lot on 7th, before Broadway.

Target Audience:

• Mid Level (3-6 years) or above

Learning Objectives:  

• Participants will be able to:
   
  • Learn new ways to evaluate the pros and cons of using particular fundraising techniques
     
  • Gain new perspective on the many ways that different fundraising techniques can reinforce or interfere with one another
     
  • Learn how to allocate resources systematically among fundraising programs, departments, or techniques
     
  • Receive invaluable tools they can put to work in their organization to lower fundraising costs and increase their revenues

About the Presenter:

Mal Warwick In 2004, Mal Warwick & Associates (Berkeley, CA) celebrated its 25th anniversary providing nonprofit organizations nationwide with direct mail fundraising services. Mal was also named Outstanding Fundraising Executive by AFP’s Golden Gate Chapter and Northern California Grantmakers. In addition to the firm that bears his name, Mal has founded or co-founded three other companies that furnish data processing, telephone fundraising and online fundraising and marketing services to nonprofits. He has written or edited eighteen books, including the standard texts How to Write Successful Fundraising Letters and Revolution in the Mailbox.

CFRE Workshop
Friday October 17

Audio Conference
Wednesday
October 29

National Philanthropy
Day
Wednesday
November 12

Chapter Meeting &
Luncheon Program
Friday, December 5

2008
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Workshop
Calendar

2008
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Calendar

Event Archive For
Membership Reception
Thursday
September 18

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Chapter Meeting
Friday September 5

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Chapter Meeting
Friday August 8

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Chapter Meeting
Friday June 6

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Chapter Meeting
Friday May 2

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Chapter Meeting
Friday April 4

Event Archive For
Chapter Meeting
Friday March 7

Event Archive For
Chapter Meeting
Friday February 1