Association of Fundraising Professionals
San Diego Chapter

AFP San Diego
Audio Conference
February 7, 2006
10:00AM - 11:30AM

Ask - Anyone for Any Amount for Any Purpose!

The “ask” is the most essential skill for any successful fundraiser. This session will address fears and psychological barriers so that participants will feel empowered to ask for money. Asking someone for money is a skill that requires talent and a serious commitment to the cause. There are specific tools and techniques that must be learned if one is to feel comfortable not only asking for money, but also being successful in asking for money. This session will provide participants with such training and will serve as a lasting reference guide for fundraisers, top administrators, board members, volunteers and anyone who wants to learn how to ask for a gift of any size with confidence and conviction.

Target Audience:

• All Levels

Learning Objectives:

Participants will be able to:

• Review many real-life examples of how to ask anyone for a gift of any size for any purpose
   
• Be able to adapt these examples for any size group (they are practical and real)
   
• Walk away prepared, confident and ready to ask on your own or in a team setting
   
• Be able to identify the ten guiding principles for any “ask”

About the Presenter:

Laura Fredricks, JD, is vice president for philanthropy at Pace University in New York, N.Y. She oversees all aspects of fundraising and alumni relations for a staff of 40 on five campuses, and is leading the university on a $100 million capital campaign and a centennial celebration in 2006. She is the author of Developing Major Gifts: Turning Small Donors into Big Contributors (256 pp., www.jbpub.com ). Her newest book is ASK (Jossey-Bass, January 2006).

Meeting Specifics

Chapter Meeting
Friday, February 10

AFPSD     ▪     224 West Maple Ave     ▪     Orange, CA 92866     ▪     Voice: 888-323-7237     ▪     FAX: 888-423-7237